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Research Interests

Artificial Intelligence

Fintech

Healthcare

Journal Publication

Recreational Cannabis Legalization and Illicit Drugs: Drug Usage, Mortality, and Darknet Transactions

with Wei Chen, Karen Xie

Forthcoming at Production and Operations Management

Social Audience Size as a Reference Point: Evidence from a Field Experiment

with Xingchen Xu, Qili Wang, Liangfei Qiu

Forthcoming at Management Science

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Preliminary version appears in BBTC 2023 (Miami, FL), CIST 2022 (Indianapolis, IN), POMS 2022 (Virtual).

Working Papers

From Deception to Perception: The Surprising Benefits of Deepfakes for Detecting, Measuring, and Mitigating Bias

with Balaji PadmanabhanSiva Viswanathan

Under Review 

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Preliminary version appears in CIST 2025 (Atlanta, GA), NYU-TAU Workshop (NYC, NY), AI in Business 2025 (Columbus, OH), 3rd Business & GenAI (San Francisco, CA), INFORMS 2025 (Atlanta, GA), POMS 2025 (Atlanta, GA)

Finalist, 2024 UMD Invention of the Year Awards

Deepfake-Enabled Bias Measurement and Mitigation in Visual Decision Making: A Multimodal LLM-based Multi-agent Systems Approach

with Balaji PadmanabhanSiva Viswanathan

Under Review â€‹

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Preliminary version appears in INFORMS Workshop on Data Science 2025 (Atlanta, GA), 3rd Business & GenAI (San Francisco, CA)

Human Bias and LLM Performance: Evidence from Stigmatizing Language in EHR Notes

with Weiguang Wang, Guodong (Gordon) Gao, Ritu Agarwal

Under 2nd-round review at Management Science (last round: reject and resubmit)

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Preliminary version appears in ICIS 2023 (Hyderabad, India), INFORMS 2023 (Phoenix, AZ), POMS 2023 (Orlando, FL), CHITA 2023 (Washington, D.C.).

Automated Exposed PII Detection on Social Media for Increasing Privacy Risk Awareness:
A Deep Transfer Learning and Multi-Context Attention Approach

with Fangyu Lin, Mohammadreza Ebrahimi, Weifeng Li, Hsinchun Chen

Under Revision for Resubmission â€‹

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Preliminary version appears in IEEE Intelligence and Security Informatics (ISI) 2021 (Virtual). Best Paper Award.

Other Conference Proceedings and Presentations

with Fangyu Lin, Mohammadreza Ebrahimi, Zara Ahmad-Post, James Lee Hu, Jingyu Xin, Sagar Samtani, Weifeng Li, Hsinchun Chen

 

International Conference on Data Mining Workshops (ICDMW)

2020, Sorrento, Italy

with Fangyu Lin, Zara Ahmad-Post, Mohammadreza Ebrahimi, Ning Zhang, James Lee Hu, Jingyu Xin, Weifeng Li, Hsinchun Chen

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IEEE International Conference on Intelligence and Security Informatics (ISI) 2020, Arlington, VA

Work-in-Progress

Deepfake-Enabled Field Experiment

with Siva Viswanathan and Balaji Padmanabhan

GeoTagged Echoes

with Qili Wang, Xingchen Xu, Liangfei Qiu

Preliminary version appears in CIST 2024 (Seattle, WA), INFORMS 2023 (Phoenix, AZ)

GenAI and Product Promotion

with Wenying Gu, Guohou Shan

Last Update: July 2025

©2025 by Yizhi Liu

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